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Improving your funding application - support for market research and intellectual assets (Scottish Enterprise)

Improving your funding application - support for market research and intellectual assets (Scottish Enterprise)

20 January 2021
Venue: Webinar (15:30 - 17:00)

This event has concluded. The presentation is available to download below.

Two key areas for funding proposals were identified in the previous webinars in this series, how to best present your market opportunity and how to show your company has freedom to operate. Delegates learned about support available from Scottish Enterprise to help underwater engineering companies find out more about the market they want to exploit as well as support for identifying and managing intellectual assets. With many calls being highly competitive, better presentation in these areas will give Scottish companies an advantage to succeed and win innovation funding.


Catherine Potts

Catherine is a skilled Intellectual Property Specialist with over 12 years’ experience providing one to one advice and support to a diverse range of companies assisting them in identifying, managing and releasing full value from their IP.

Catherine has a particular interest in the strategising of Intellectual Property, predominantly patents, trade marks, copyright and registered designs. Catherine can offer advice around how these are protected and managed to leverage full value from both investment and commercialisation opportunities.

Alanna Broadley

Alanna Broadley works as a researcher in Scottish Enterprise’s Research Service, which provides Scottish companies with free market research and company information. Alanna specialises in supporting companies in the oil and gas sector. She helps companies to find current, authoritative information about their market, customers, partners and competitors, which can be used in funding applications. She also specialises in supporting entrepreneurs and innovative companies taking part in accelerator programmes across Scotland.

Martin Layton


Martin has 30 years of experience in the field of intellectual property and wider intellectual asset management.  He worked at the UK Intellectual Property Office from 1991 – 2006 - latterly as a trade mark examination team leader and Hearing Officer – and subsequently undertook periods of secondment to the Intellectual Assets Centre and as a Seconded National Expert to the European Union Intellectual Property Office (the European Union Trade Marks and Designs Registry).

Martin rejoined the Intellectual Assets Centre full time in 2009 and transferred in to Scottish Enterprise in April 2012, supporting businesses in: intellectual property strategy development; wider intellectual asset management (IAM); value creation and release through intellectual property and IAM; undertaking intellectual asset and intellectual property management to underpin business growth and internationalisation.


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