GUH Newcastle Workshop in collaboration with MEET - Avoid Disaster: The Three Truths of U.S. Market Entry

13/06/2025, 09:00 (GMT) Add To Calendar
Global Underwater Hub - Newcastle
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Avoid Disaster: The Three Truths of U.S. Market Entry - a GUH event in collaboration with MEET
Learn How to Reduce U.S. Expansion Cost and Risk

 

Global Underwater Hub is holding a workshop exploring successful strategies for entering and gaining a foothold in the competitive US market.  Held in conjunction with business growth specialists MEET, the event in Newcastle will offer insights, examples and advice for companies on how to streamline their US market entry strategy.

 

This morning workshop will take place on Friday, 13 June and along with opportunities for learning, it provides a platform for networking with likeminded individuals.

 

About the event

Have you ever learned a lesson so impactful that you vowed never to repeat the mistake? These hard-earned experiences often leave lasting marks, shaping future decisions and strategies. 


Since 2012, Bill Kenney and his team at MEET have specialised in helping B2B and B2Government companies scale in the U.S. through trade shows, events, and strategic connections. The company's proprietary system and tools help clients perform better and sell more through trade shows and events. In the community, Bill mentors founders globally and frequently engages audiences with a relatable, actionable, and proven message that is changing business worldwide. He speaks on various topics, including U.S. market entry, entrepreneurship, revenue generation, networking, and community building. Bill and his wife Kelly live on and operate their business from a sailboat.
 
With over 12 years of experience helping international B2B and B2G companies establish traction and scale in the U.S., MEET identified three essential truths. These truths, drawn from real-world failures—ranging from financial losses to personal hardships—offer a blueprint to avoid pitfalls and succeed. By embracing these principles, your company can validate product-market fit, gain traction, and scale effectively in the competitive U.S. market. 

Expanding into the U.S. is challenging, but by focusing on customer density, founder-driven sales, and agile marketing communications, your company can streamline its entry strategy, reduce risks, and build a lasting presence. Let MEET's lessons guide you in navigating the complexities of the U.S. market and turning challenges into opportunities for growth and success.
 
 
Summary
  • Learn the three critical principles—customer density, founder-driven sales, and agile marketing communications—that drive successful U.S. market entry.
  • Avoid costly mistakes and streamline your approach to validate product-market fit and scale in the U.S.
  • Gain actionable strategies from over a decade of experience supporting international B2B and B2G companies.
 
 
 
Event programme
  • 09:00 – Registration
  • 09:30 – Workshop
    • Setting the Table: Preparing for market entry
    • Customer Density: Understanding your audience’s concentration and behavior
    • Founder-Driven Sales: Leveraging leadership’s direct involvement)
    • Agile Marketing Communications: Adapting messaging to meet dynamic market needs
  • 10:30 – Networking
  • 11:30 – Close
 
 
Venue
This workshop will take place in the event studio at Global Underwater Hub's premises at Walker Riverside, Newcastle-Upon-Tyne. Situated opposite Shepherd Offshore's Offshore Technology Park. 
There is an onsite carpark.

 
 
 
Global Underwater Hub
1 Wincomblee Road Newcastle-Upon-Tyne
NE6 3PF

Booking

This event is free for GUH members to attend.

Non GUH members are welcome to attend at a cost of £30 inc VAT. 

 

To book a ticket for this event click here.

 

 

About Global Underwater Hub

Global Underwater Hub is the leading trade and industry development body for the UK’s underwater sectors.
Find out more about becoming a member.